Full-Service PPC Management
If you’re looking for someone to manage Google AdWords and Bing Ads for your small business, we offer agency-level management with reasonable tiered pricing.
If your small business needs a marketing advisor to help guide your marketing strategy to increased revenue and profitability, we want to contribute to your success.
Why Choose Floodlight?
Whether managing AdWords for a client or training someone new to online marketing, we provide the time and attention needed to ensure you fully understand your online marketing program.
Kim McCumber launched Floodlight after years of experience directly managing client programs and launching the first formal training program for a downtown Chicago digital marketing agency.
Your small business is unique and Floodlight understands that. Whether you’re taking part in Floodlight Academy or leveraging our full-service PPC management, feel confident that everything is crafted around your needs.
Happy Floodlight Clients
"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."
Founder & CEO of Westside Nannies
"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."
President, RESTORE Hair
"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."
Founder & President, Stanford Park Nannies
"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"
Alphonse F. Provinziano
Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates
Recent Insights from the Floodlight Marketing Blog
One of the biggest mistakes I see small businesses make in Google Adwords is using inappropriate match types in their PPC program. While there are various reasons for this, having a clear understanding of the impact of the various match types can help small business...read more
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I'll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...read more
After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other metrics...read more