Understanding Match Types in Google AdWords

Understanding Match Types in Google AdWords

One of the biggest mistakes I see small businesses make in Google Adwords is using inappropriate match types in their PPC program. While there are various reasons for this, having a clear understanding of the impact of the various match types can help small business...
How Much Should You Bid in Google AdWords?

How Much Should You Bid in Google AdWords?

This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I’ll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program....
The Simple Guide to Google AdWords Metrics

The Simple Guide to Google AdWords Metrics

After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other metrics...