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Working with clients since my agency days and for a few years on my own, there's one topic where I continue to gain clarity: the difference in how I think about marketing data vs. how my clients think about it. It's a tough discrepancy to describe, but an...read more
One of the biggest mistakes I see small businesses make in Google Adwords is using inappropriate match types in their PPC program. While there are various reasons for this, having a clear understanding of the impact of the various match types can help...read more
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I'll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...read more