Even the best marketers need someone knowledgeable to discuss ideas or help generate new ideas to enhance their online marketing. Online Coaching Packages are designed to help you achieve your small business goals, whether that means a monthly strategy session to make sure you’re headed in the right direction or weekly meetings where we roll up our sleeves and implement your online marketing programs (or something in between).
How Online Marketing Coaching Works
Ultimately, you’ll dictate these based on the needs of your small business, but this will answer some of the most common questions.
What can Coaching Packages be used for?
To be honest, they can be used for anything relating to online marketing. You can elect to have half-day strategy sessions where we map out your marketing initiatives for the quarter. We can spend the time developing AdWords or social media copy. We can develop blog strategies or write a blog together. We can even have freeform discussions about online marketing and see where it leads.
Who sets the agenda for the Coaching sessions?
I generally like for you, the client, to set the agenda as you know your business and where it’ll benefit far better than I do. That said, I’m happy to work with you to map out an agenda for single or multiple sessions.
What happens if I can't make a Coaching session?
As long as you provide at least 48 hours notice, a Coaching session can be rescheduled for a date and time that works better for you. Within that time, you may be charged for the session. In the case of emergencies or other factors out of your control, I try to be reasonable.
What happens if I don't use all my Coaching hours in a month?
Signing on for a Coaching Package is a commitment and it’s important that you utilize all your hours in a month. In the event that all hours aren’t used for meetings, I’ll try to provide other value to you with your remaining time, such as competitor research, blog writing or analytics reporting. If you’re not sure whether you need to sign up for monthly Coaching sessions, you may want to start with my one-time Strategy Sessions instead.
Is there a long-term commitment to Coaching Packages?
Coaching Packages are intended to be used for a minimum of 3 months. After that, I’m open to a month-to-month arrangement, but I recommend longer commitments to lock in the current price.
Money Back Guarantee
If you don’t feel you received your money’s worth from our Coaching session, just let me know how I failed to provide value (within 30 days of the most recent session) and I’ll provide you with a full refund for that session. My goal is helping small businesses succeed online! Click here for details on the money back guarantee.
Coaching Package Pricing
Please reach out to discuss other Coaching Package options.
Sprint Coaching Package4 Hours/Month
- A single half-day strategy session each month to map out your online marketing strategy +One 1-hour session each week to discuss the past week’s marketing and the next week’s marketing plan +A 1-hour session to develop overall blog strategy for the month and 3 hours for blog writing (independently or together) +Anything else you can think of that requires 4 hours per month!
The 5K Coaching Package10 hours/month
- 2 hours each week to go through your marketing data in detail and map out the following week’s strategy (plus a couple hours of other marketing tasks such as generating reports or decks) +A full day (8-hour) work session to work on a major project together (like rebuilding your PPC program or designing landing pages for your website) plus 2 1-hour follow-ups +Any other way you can think of dividing up 10 hours/month
Marathon Coaching Package20 hours/month
- One half-day (4 hours) work session every week plus 4 hours for ad hoc tasks +A full-day (8 hours) setting the monthly strategy and 12 hours worth of implementation from me +Two hours each week to discuss ongoing marketing efforts and 12 hours of ad hoc work from me (blog writing, social media posting, reporting, etc.) +You can really get creative dividing up 20 hours!
Happy Floodlight Clients
"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."
Founder & CEO of Westside Nannies
"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."
President, RESTORE Hair
"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."
Founder & President, Stanford Park Nannies
"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"
Alphonse F. Provinziano
Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates
"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"
Owner & President, ABC Nannies