Digital Marketing Strategy Sessions

Guidance to Help Your Small Business Grow

Are you a small business that’s just getting started with your online marketing program? Have you been doing online marketing for a while but not sure you’re really getting any benefit for all your time, money and effort?

Strategy Sessions are perfect for developing your initial digital marketing strategy or evaluating whether you’re spending your effort in the right places online. They can be 1-4 hours long depending on your needs.

Strategy Sessions take place via video conference with a wide range of times to work around your busy schedule.

What to Expect During Your Strategy Session

Each session is unique, so your session may differ.

Stage 1: Understanding Your Business

I’ll take time to learn about your business, your goals for the future and any online efforts you’ve made in the past. This includes an online questionnaire before the strategy session, research around your online presence and a conversation to start our strategy session.

Stage 2: Your Current Online Efforts

After learning about your business and goals, we’ll discuss your website, current marketing efforts and what areas of online marketing are the biggest benefit for your business. As we discuss your digital channels, I’ll provide feedback on your current marketing efforts.

Stage 3: Recommendations

I’ll provide recommendations on which marketing channels could generate the best return for your business at your current stage and how your marketing program could evolve over time.

Stage 4: The Strategy Session

The Strategy Session portion differs depending on a number of factors (including the earlier stages and the time available for the session). Typically, we’ll discuss the actual implementation of the marketing strategies we’ve discussed, including tools to leverage and best practices for getting the best return on your marketing investment. Other topics frequently discussed include whether to outsource to vendors or handle things in-house, how much budget is required for various tactics and ensuring you fully understand everything discussed.

Stage 5: Follow-Up

The end of the Strategy Session is not the end of the relationship. I’ll occasionally follow up with you to see how things are progressing and will remain available to you via email if you have questions.

Money Back Guarantee

If you don’t feel you received your money’s worth from our Strategy Session, just let me know how I failed to provide value (within 30 days of the session) and I’ll provide you with a full refund. My goal is helping small businesses succeed online! Click here for details on the money back guarantee.

Not sure which session is right for you? Schedule an initial consultation and I'll help you decide!

Schedule Initial Consultation

Ready to Get Started? Schedule Your Strategy Session Below:

If you’d like to schedule a 4-hour Strategy Session, select the 2-hour session below and check the box for 2 additional hours.

Happy Floodlight Clients

"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."

Katie Provinziano

Founder & CEO of Westside Nannies

"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."

Jordan Sadoff

President, RESTORE Hair

"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."

Daryl Camarillo

Founder & President, Stanford Park Nannies

"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"

Alphonse F. Provinziano

Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates

"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"

Jami Dennis

Owner & President, ABC Nannies