Get an Expert Audit of Your Google AdWords Program

Make Sure Your Small Business Isn't Throwing Money Down the Drain!

If your small business is spending thousands of dollars every month to drive traffic to your website, it’s critical that those dollars are driving a solid return. Have an expert evaluate your PPC program to ensure that it’s operating at full capacity!

Get Started with a 30-Minute Consultation

If you’re managing your own Pay-per-Click (PPC) program, you already know that it can be pretty complicated. There are a lot of moving pieces that all have to work together to drive ROI for your marketing investment. Google AdWords is my specialty and I’ll leverage my experience and expertise to make sure your program is following best practices and designed to deliver impact for your small business.

What I’ll Audit in Your PPC Program

These are just the main areas I’ll review in your PPC program. As I dive into your program, I’ll likely come across additional areas that I’ll need to dig into to fully evaluate your Google AdWords account.

CAMPAIGN STRUCTURE

Confirm your program is structured to provide you with adequate control and following best practices.

KEYWORD SELECTION

Choosing keywords is an art. I’ll ensure your keywords are appropriate for your business and drive the appropriate volume without wasting your budget.

KEYWORD MATCH TYPES

Often overlooked, keyword match types can singlehandedly make or break your PPC program. I’ll check to see if you’re leveraging an appropriate mix of match types.

BUDGET ALLOCATION

With limited budgets, it important to ensure that your marketing dollars are distributed appropriately to deliver a solid return and meet your business objectives.

CONVERSION TRACKING

If you don’t have conversion tracking set up properly for your PPC program, there’s no way to know the impact they’re having on your small business!

KEYWORD BID STRATEGY

Are you bidding the right amount for the keywords in your program? It’s not about always being #1 – it’s about delivering a return on your investment!

AD COPY

Your ads have an important job – to show that you’re relevant to what the customer is looking for and convince them to click. I’ll evaluate your ads to make sure they’re doing their job.

LANDING PAGE SELECTION

Once your prospect clicks on an ad, it’s important to send them to the most relevant page of your website and ensure the page is designed to turn them into a customer.

AD EXTENSIONS

Ad extensions are the “extra features” for a PPC ad. They can make all the difference in getting a prospect to engage with your brand.

GEOGRAPHIC & DEMOGRAPHIC TARGETING

If you’re a local business or perform better in some locations than others, geographic targeting is crucial. If you sell better to a specific gender or age group, you should be targeting them more aggressively.

OVERALL BUSINESS IMPACT

Ultimately, your PPC program has one job – to drive impact for your business. Whether it’s generating leads or sales, I’ll evaluate whether your program is a rock star or failing to deliver.

Money Back Guarantee

If you’re not happy with your PPC audit, you may request a refund up to 30 days after launch. Click here for full details on the money back guarantee.