One-on-One Google AdWords Training Program

Fully-Immersive Training to Learn Google AdWords Inside and Out
Get Started with a 30-Minute Consultation

There are many options for learning Google AdWords, but none provide you with the hands-on approach like the Floodlight Google AdWords One-on-One Training Program. Not only will you learn everything you need to know to launch and manage your own Pay-Per-Click (PPC) program, you’ll get a chance to create campaigns for your own business from start-to-finish* under the guidance of someone with experience managing PPC for both large and small clients that managed over a quarter of a million dollars in ad budget for clients just in 2017.

*While you will likely create several campaigns over the course of this training program, most attendees will not create their entire PPC program during the training portion of this program.

What You’ll Learn in Your One-on-One Training

You and up to 2 other members of your company will learn the principles and hands-on application of the following topics:

thumb_01_60_60CAMPAIGN STRUCTURE

There are different ways to structure campaigns depending on your business, budget and the time you have to spend managing your PPC program. You’ll learn the principles of these methods and get help deciding which is most appropriate for your small business.

thumb_01_60_60BUDGET ALLOCATION

I’ve worked with small businesses with very limited budgets and will help you understand how to approach your PPC program with the available budget to maximize your ROI and scale your program over time.

thumb_01_60_60CONVERSION TRACKING

One of the first things we’ll do in your PPC program is implement conversion tracking so we have clarity on how many visitors are completing your desired actions on the website, whether that’s generating leads or sales.

thumb_01_60_60KEYWORD SELECTION

Keywords are the very core of Google AdWords and arguably the most critical part of your PPC program. You’ll learn the techniques for conducting keyword research including using the Google Keyword Planner and deciding which keywords are appropriate for your program. I’ll also showcase other tools I use, including competitive intelligence platforms.

thumb_01_60_60KEYWORD MATCH TYPES

One of the biggest mistakes novices make in PPC is misusing match types in their program. They either target too broadly and waste money or too narrowly, leaving money on the table. You’ll learn about the different match types and how to incorporate them into your PPC strategy.

thumb_01_60_60KEYWORD BID STRATEGY

You’ll learn about the Google AdWords auction and the impact of bids on the overall performance of your PPC program and how to adjust bids over time to maximize the return you generate for your PPC program.

thumb_01_60_60AD COPY

There is definitely an art to PPC ad copy. You’ll learn best practices, tips for using ad copy to reduce your cost while enticing the right audience to click on your ads and how to test your ads (the right way).

thumb_01_60_60LANDING PAGE SELECTION

Once your prospect clicks on an ad, it’s important to send them to the most relevant page of your website and ensure the page is designed to turn them into a customer. We’ll review your website for the most appropriate landing pages and spend some time ensuring the pages are set up for success.

thumb_01_60_60AD EXTENSIONS

Ad extensions are the “extra features” for a PPC ad. You’ll learn which ad extensions are most appropriate for your business and how to implement them properly so you can claim more of the “digital shelf”.

thumb_01_60_60GEOGRAPHIC & DEMOGRAPHIC TARGETING

While large brands may be fine with targeting everyone everywhere, as a small business, it’s important to make sure you’re targeting the right areas and the right people with your advertising. You’ll learn to target geographically and demographically to enhance your PPC program.

thumb_01_60_60OVERALL BUSINESS IMPACT

Whether you’re the business owner or another member of the team, it’s important to show the impact the PPC program is having on the overall business. I’ll teach you which metrics are important in understanding business impact and even share examples of the reports I provide for my own clients. We’ll work together to develop a reporting strategy appropriate for your small business.

Money Back Guarantee

If you’re not happy with your PPC audit, you may request a refund up to 30 days after launch.  Click here for full details on the money back guarantee.

One-on-One Google AdWords Training Pricing

Happy Floodlight Clients

"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."

Katie Provinziano

Founder & CEO of Westside Nannies

"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."


Jordan Sadoff

President, RESTORE Hair

"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."

Daryl Camarillo

Founder & President, Stanford Park Nannies

"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"

Alphonse Provinziano

Alphonse F. Provinziano

Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates

"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"

Jami Dennis, ABC Nannies

Jami Dennis

Owner & President, ABC Nannies