Full-Service PPC Management for Small Businesses

Providing high-quality Google AdWords and Bing Ads management

The Value of Pay-Per-Click (PPC) Marketing

When someone conducts a search on Google or Bing, it’s almost certain that they will click on one of the search results served up by the search engine.  While many believe that searchers only click on the organic search results, PPC ads receive around 20-30% of clicks (sometimes more) and the search engines are always working to increase this value, since they receive their revenue from users clicking on ads, not organic results.

With as many as 4 PPC ads served before the first organic result, active PPC campaigns around relevant searches is a great way to drive qualified traffic to your website. You control the messaging, the landing page and have the ability to feature your phone number, address and other important information to searchers.

Whether you need a PPC program created from scratch or looking to revitalize & update an existing program, Floodlight will work with you to ensure your Google AdWords & Bing Ads programs support your online marketing goals.


If you understand the importance of Paid Search but don't have the time or resources to manage it yourself, schedule a free consultation to discuss your needs.

PPC Based on Your Goals

It’s important that a Paid Search program is based on your business goals, whether you’re looking to drive online sales, leads or working to drive customers into your brick and mortar location. We’ll work with you to understand your goals and ensure your PPC program is geared specifically to help your business achieve success.

You Own Your Data

There are some agencies out there that claim that your PPC programs are “their property”, using it as leverage to force you to remain a client. With Floodlight, your data is your own from day 1. Whether we create a new account or operate out of an existing account, you’ll always have ownership, whether you remain a Floodlight client or not.

Pricing Clarity

With our clear pricing structure, based on your advertising spend, you’ll always know how much you’re spending on advertising vs. management fees. Some less-than-reputable agencies hide behind confusing pricing systems that leave you clueless on where you’re actually spending your marketing dollars.

Happy Floodlight Clients

"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."

Katie Provinziano, Founder & CEO of Westside Nannies

"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."

Jordan Sadoff, President of RESTORE Hair

"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."

Daryl Camarillo, Founder & President of Stanford Park Nannies

"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"

Alphonse Provinziano

Alphonse F. Provinziano, Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates

"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"

Jami Dennis, ABC Nannies

Jami Dennis, Owner & President of ABC Nannies