Website Tracking Implementation

It's Critical To Understand How Marketing Impacts Your Business
Start with a Free Initial Consultation

If you’re spending time (or even worse money) to drive traffic to your website without a solid Google Analytics implementation, it is difficult or impossible to understand if your marketing efforts are helping to grow your business or just wasting money. With Google Analytics set up properly on your website, you’ll gain clarity over which online channels are driving traffic, leads, and sales for your business.

How Floodlight Implements Website Tracking

Stage 1: Understanding Your Business

We’ll start with a 30-60 minute conversation where I’ll take time to learn about your business and how your website helps to support your business goals. I need to understand what actions you’re most interested in potential customers taking while on your website so we can develop the most effective tracking possible.

Stage 2: Developing a Gameplan

After our initial discussion, I’ll create a gameplan for implementing Google Analytics on your website, including what access I’ll require to get started, what I’ll actually change on your website and what I’m planning to track as conversions (desired actions) on your site. I’ll discuss these with you via email (or videochat) to ensure you fully understand the process before getting started.

Stage 3: Tracking Implementation

This is the stage where the magic happens! I’ll create your Google Analytics account (if needed), place conversion tracking code on your website, establish goals in Google Analytics (these track your conversions). I’ll also set up some best processes to ensure you’re getting the best data possible, like filtering out your internal website traffic so you’re focused on prospective customers. Whether you’re working with a simple platform like Wix or Squarespace or a more complex setup like WordPress or a custom build, as long as I can get access, I can get you going.

Stage 4: Testing

After implementation, I’ll work with you to conduct thorough testing of everything involved in your tracking implementation. We’ll make sure you have visibility into your site traffic, where visitors are coming from (online channels and locations) and that your goals are being tracked properly. If we discover any issues, we’ll get those taken care of.

Bonus: Google Analytics Tutorial

If you’re new to Google Analytics, it can be overwhelming. After we complete the implementation, I’ll walk you through Google Analytics to help you understand the data that’s available and how to find the most important information for your business. The last thing I want is for you to be so confused that you never log in. Instead, you should be as comfortable using this tool as you are opening your email.

Money Back Guarantee

If you’re not happy with your tracking implementation (or technology/access prevents implementation), you may request a refund. Full details on the money back guarantee.

Website Tracking Implementation Pricing

Happy Floodlight Clients

"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."

Katie Provinziano Founder & CEO of Westside Nannies

"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."

Jordan Sadoff President, RESTORE Hair

"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."

Daryl Camarillo Founder & President, Stanford Park Nannies

"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"

Alphonse Provinziano Alphonse F. Provinziano Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates

"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"

Jami Dennis, ABC Nannies Jami Dennis Owner & President, ABC Nannies