After our initial discussion, I’ll create a gameplan for implementing Google Analytics on your website, including what access I’ll require to get started, what I’ll actually change on your website and what I’m planning to track as conversions (desired actions) on your site. I’ll discuss these with you via email (or videochat) to ensure you fully understand the process before getting started.

This is the stage where the magic happens! I’ll create your Google Analytics account (if needed), place conversion tracking code on your website, establish goals in Google Analytics (these track your conversions). I’ll also set up some best processes to ensure you’re getting the best data possible, like filtering out your internal website traffic so you’re focused on prospective customers. Whether you’re working with a simple platform like Wix or Squarespace or a more complex setup like WordPress or a custom build, as long as I can get access, I can get you going.

After implementation, I’ll work with you to conduct thorough testing of everything involved in your tracking implementation. We’ll make sure you have visibility into your site traffic, where visitors are coming from (online channels and locations) and that your goals are being tracked properly. If we discover any issues, we’ll get those taken care of.

If you’re new to Google Analytics, it can be overwhelming. After we complete the implementation, I’ll walk you through Google Analytics to help you understand the data that’s available and how to find the most important information for your business. The last thing I want is for you to be so confused that you never log in. Instead, you should be as comfortable using this tool as you are opening your email.