Website Tracking Implementation
It's Critical To Understand How Marketing Impacts Your Business Start with a Free Initial ConsultationIf you’re spending time (or even worse money) to drive traffic to your website without a solid Google Analytics implementation, it is difficult or impossible to understand if your marketing efforts are helping to grow your business or just wasting money. With Google Analytics set up properly on your website, you’ll gain clarity over which online channels are driving traffic, leads, and sales for your business.
How Floodlight Implements Website Tracking
Stage 1: Understanding Your Business
We’ll start with a 30-60 minute conversation where I’ll take time to learn about your business and how your website helps to support your business goals. I need to understand what actions you’re most interested in potential customers taking while on your website so we can develop the most effective tracking possible.
Stage 2: Developing a Gameplan
After our initial discussion, I’ll create a gameplan for implementing Google Analytics on your website, including what access I’ll require to get started, what I’ll actually change on your website and what I’m planning to track as conversions (desired actions) on your site. I’ll discuss these with you via email (or videochat) to ensure you fully understand the process before getting started.
Stage 3: Tracking Implementation
This is the stage where the magic happens! I’ll create your Google Analytics account (if needed), place conversion tracking code on your website, establish goals in Google Analytics (these track your conversions). I’ll also set up some best processes to ensure you’re getting the best data possible, like filtering out your internal website traffic so you’re focused on prospective customers. Whether you’re working with a simple platform like Wix or Squarespace or a more complex setup like WordPress or a custom build, as long as I can get access, I can get you going.
Stage 4: Testing
After implementation, I’ll work with you to conduct thorough testing of everything involved in your tracking implementation. We’ll make sure you have visibility into your site traffic, where visitors are coming from (online channels and locations) and that your goals are being tracked properly. If we discover any issues, we’ll get those taken care of.
Bonus: Google Analytics Tutorial
If you’re new to Google Analytics, it can be overwhelming. After we complete the implementation, I’ll walk you through Google Analytics to help you understand the data that’s available and how to find the most important information for your business. The last thing I want is for you to be so confused that you never log in. Instead, you should be as comfortable using this tool as you are opening your email.
Money Back Guarantee
If you’re not happy with your tracking implementation (or technology/access prevents implementation), you may request a refund. Full details on the money back guarantee.
Website Tracking Implementation Pricing
Single Website Implementation
Enough for Most Small businesses- For small businesses with a single website looking for a straightforward Google Analytics implementation.
- Tracking Implementation in Google Analytics
- Goals Setup for Up to 5 Conversion Actions
- 60 minute Google Analytics Tutorial
- Cross Domain Tracking
- Subdomain Tracking
Multiple Site Tracking
For more complex websites- If you have multiple websites, require cross-domain tracking or have subdomains that need to be included, please contact me for pricing.
- Tracking Implementation in Google Analytics
- Goals Setup for Up to 5 Conversion Actions
- 60 minute Google Analytics Tutorial
- Cross-Domain Tracking
- Subdomain Tracking
Happy Floodlight Clients