Why Choose Floodlight?
Whether managing online marketing programs for a client or training someone new to online marketing, we provide the time and attention needed to ensure you fully understand your online marketing program.
Kim McCumber launched Floodlight after years of experience directly managing client programs and launching the first formal training program for a downtown Chicago digital marketing agency.
Your small business is unique and Floodlight understands that. Whether you’re taking part in Floodlight Academy or leveraging our full-service PPC management, feel confident that everything is crafted around your needs.
Happy Floodlight Clients
"Kim is AMAZING! I’ve worked with many vendors over the years and Kim is in a different league altogether. He’s become much more than a service provider, but rather a valued member of our team - I feel like he really cares about the growth of our company and helping us achieve our goals."
Katie Provinziano, Founder & CEO of Westside Nannies
"From our first conversation, Kim's enthusiasm around marketing small businesses and helping them succeed was clear. Kim took the time to explain everything we needed to know to fully understand our online marketing efforts and provided strategic guidance that we found essential to grow our business. He is an online marketing rock star and I highly recommend any growing business seek him out to get to the next level."
Jordan Sadoff, President of RESTORE Hair
"He is truly an expert in his field, yet was able to deliver information to my team of non-techies in a way we could understand. He is incredibly organized, dependable and friendly."
Daryl Camarillo, Founder & President of Stanford Park Nannies
"Kim McCumber is one of the best Google AdWords lead generation experts that I have ever met! Not only is he meticulous in every detail of managing a campaign, thorough in ensuring goals are met, but he is also a true champion of his customer!"
Alphonse F. Provinziano, Experienced Divorce Attorney & Certified Family Law Specialist, Provinziano & Associates
"With Kim’s guidance, assurance, and unparalleled abilities we were able to achieve our desired results: more clicks, more clients, more candidates and more business! I can’t tell you how much I appreciate Kim’s understanding of our niche industry, his ability to explain complicated issues in a way even an AdWords novice can understand, and the fact that he has been able to help me fine-tune our campaign to ensure we are getting the most bang for our buck!"
Jami Dennis, Owner & President of ABC Nannies
Recent Insights from the Floodlight Marketing Blog
Working with clients since my agency days and for a few years on my own, there's one topic where I continue to gain clarity: the difference in how I think about marketing data vs. how my clients think about it. It's a tough discrepancy to describe, but an...read more
One of the biggest mistakes I see small businesses make in Google Adwords is using inappropriate match types in their PPC program. While there are various reasons for this, having a clear understanding of the impact of the various match types can help...read more
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I'll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...read more