The Value of Call Tracking for Your Small Business
If inbound calls play a significant role in your small business, detailed information about those calls is one critical way to enhance your marketing efforts. Getting clarity around what marketing channels are effectively generating calls is just the start in terms of the benefits you can get from a solid call tracking strategy.
Two Perspectives on Performance: Client vs. Marketing Manager
Working with clients since my agency days and for a few years on my own, there’s one topic where I continue to gain clarity: the difference in how I think about marketing data vs. how my clients think about it. It’s a tough discrepancy to describe, but an important...
Understanding Match Types in Google AdWords
This information is outdated. For the current description of the various match types (as of mid-2022), please see my updated blog on the topic. While the general themes below still hold true, Google eliminated modified broad match and broadened all match types to some...
How Much Should You Bid in Google AdWords?
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I’ll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...
The Simple Guide to Google AdWords Metrics
After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other...
2 Options for Google AdWords Conversion Tracking
If you’re currently running a Google AdWords campaign without conversion tracking in place, please pause your campaigns for half an hour or so to read this blog and put one of these two options in place. After that, you can unpause your campaigns with the knowledge...
How Google AdWords Can Help Small Businesses Grow
It’s critical to understand the value of any new marketing channel before spending time, money and other resources on launching and maintaining those marketing efforts. Especially for small businesses that may be new to online marketing, Google AdWords can be...
How To Set a Google AdWords Budget if You’re a Small Business
If you’re a small business owner launching your first Google AdWords program, one of the most difficult questions is probably around budget. If you’ve never run a PPC program before, it can be a difficult question to address. In this post, I provide 3 topics all small...
Small Business Introduction to Google AdWords
Google AdWords can be intimidating for those new to the platform, but it’s an online marketing tool that small businesses and entrepreneurs should consider leveraging to drive quality traffic to their website. This brief guide will describe why AdWords is so powerful,...
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