Floodlight's Online Marketing BlogProviding small businesses and entrepreneurs with actionable information about the world of online marketing.
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Working with clients since my agency days and for a few years on my own, there's one topic where I continue to gain clarity: the difference in how I think about marketing data vs. how my clients think about it. It's a tough discrepancy to describe, but an...read more
One of the biggest mistakes I see small businesses make in Google Adwords is using inappropriate match types in their PPC program. While there are various reasons for this, having a clear understanding of the impact of the various match types can help...read more
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I'll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...read more
After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other metrics...read more
If you're currently running a Google AdWords campaign without conversion tracking in place, please pause your campaigns for half an hour or so to read this blog and put one of these two options in place. After that, you can unpause your campaigns with the knowledge...read more
It's critical to understand the value of any new marketing channel before spending time, money and other resources on launching and maintaining those marketing efforts. Especially for small businesses that may be new to online marketing, Google AdWords can be...read more
If you're a small business owner launching your first Google AdWords program, one of the most difficult questions is probably around budget. If you've never run a PPC program before, it can be a difficult question to address. In this post, I provide 3 topics all small...read more
Google AdWords can be intimidating for those new to the platform, but it's an online marketing tool that small businesses and entrepreneurs should consider leveraging to drive quality traffic to their website. This brief guide will describe why AdWords is so powerful,...read more
As you might have heard, Google recently announced that they are actively testing pretty big changes to their search algorithm (the complex formula that determines the order of organic search results). Specifically, they are looking to focus on the mobile version of...read more