Floodlight's Online Marketing Blog

Providing small businesses and entrepreneurs with actionable information about the world of online marketing.

Check back regularly for new posts!

How Much Should You Bid in Google AdWords?

This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I'll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...

read more

The Simple Guide to Google AdWords Metrics

After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other...

read more