by floodlight-admin | Marketing
After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other...
by floodlight-admin | Marketing
If you’re currently running a Google AdWords campaign without conversion tracking in place, please pause your campaigns for half an hour or so to read this blog and put one of these two options in place. After that, you can unpause your campaigns with the knowledge...
by floodlight-admin | Marketing
It’s critical to understand the value of any new marketing channel before spending time, money and other resources on launching and maintaining those marketing efforts. Especially for small businesses that may be new to online marketing, Google AdWords can be...
by floodlight-admin | Marketing
If you’re a small business owner launching your first Google AdWords program, one of the most difficult questions is probably around budget. If you’ve never run a PPC program before, it can be a difficult question to address. In this post, I provide 3 topics all small...
by floodlight-admin | Marketing
Google AdWords can be intimidating for those new to the platform, but it’s an online marketing tool that small businesses and entrepreneurs should consider leveraging to drive quality traffic to their website. This brief guide will describe why AdWords is so powerful,...
