by floodlight-admin | Marketing, Website
Disclaimer: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links. I use all of the products listed below and recommend them because they are companies that I have found helpful and trustworthy....
by floodlight-admin | Marketing
Working with clients since my agency days and for a few years on my own, there’s one topic where I continue to gain clarity: the difference in how I think about marketing data vs. how my clients think about it. It’s a tough discrepancy to describe, but an important...
by floodlight-admin | Marketing
This information is outdated. For the current description of the various match types (as of mid-2022), please see my updated blog on the topic. While the general themes below still hold true, Google eliminated modified broad match and broadened all match types to some...
by floodlight-admin | Marketing
This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I’ll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...
by floodlight-admin | Marketing
After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other...
by floodlight-admin | Marketing
If you’re currently running a Google AdWords campaign without conversion tracking in place, please pause your campaigns for half an hour or so to read this blog and put one of these two options in place. After that, you can unpause your campaigns with the knowledge...
