Understanding Match Types in Google AdWords

Understanding Match Types in Google AdWords

This information is outdated. For the current description of the various match types (as of mid-2022), please see my updated blog on the topic. While the general themes below still hold true, Google eliminated modified broad match and broadened all match types to some...
How Much Should You Bid in Google AdWords?

How Much Should You Bid in Google AdWords?

This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I’ll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. Understanding...